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CORPORATE STRATEGY & MARKET ENTRY

Fuel your strategies and plans for growth with  the

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With over 20 years of local and global business experience under their belts, Acumen’s consultants guide you through a robust process of creating strategic roadmaps for transformative growth and expansion.

CLIENTS  WE'VE WORKED WITH

INDUSTRIES WE' VE SERVED

Advertising

Beverages

Financial Services   (Fintech, Consumer Banking, Investment & Insurance, Money Transfer Services)

Healthcare  (OTC, Nutritionals, Retail)

Infrastructure (Tollways)

Packaged Goods (Food, Home Care, Personal Care, Hardware)

Pharmaceutical (Infant Nutrition, OTC Medicine)

Real Estate (Commercial & Retail)

Restaurant

Retail (Bookstore, Drugstore, Health Product & Service)

Schools (Basic, Tertiary)

Telecommunications (Cable Services, Mobile, Data & Media)

Logistics

Airlines

WHAT OUR CLIENTS ARE SAYING ABOUT US

Acumen team is highly involved and engaged, professional and knowledgeable. They have been able to help us create our Project Eagle transformation roadmap through a combination of a great framework, benchmarking workshops, excellent facilitation, and very involved stakeholder management.

Lance Gokongwei
CEO

JG Summit Holdings, Inc.

"The Acumen team is highly involved and engaged, professional and knowledgeable. They have been able to help us create our  transformation roadmap through a combination of a great framework, benchmarking workshops, excellent facilitation, and very involved stakeholder management."

Lisa Gokongwei-Cheng

CEO

Summit Media Group

"How to accelerate growth and achieve success for a 75-year-old company in these new and challenging times is a daunting task. But engaging Acumen was one of the best first decisions we made as a company. Their expertise, knowledge and skilled approach in helping us define an ambitious strategic direction, the respectful and collaborative process in which they engaged our leaders, and the output derived from the thorough and well-facilitated sessions certainly added much value in helping to set the company's trajectory towards long-term success, sustainability, and industry leadership."

Mia Pascual

Vice President, Corporate HROD, Design Services and Corporate Communications​

Pascual Laboratories

MARKETING & BRAND STRATEGY  IS HEADED BY BENJIE JIMENEZ

Benjie brings over 30 years of rich and diverse corporate and consulting expertise from multinational and local corporations. Benjie is passionate about bringing ground-breaking transformation through strategic roadmaps that amplify corporate growth and sustainability. He also teaches brand analytics and financial analysis at the University of Asia & the Pacific. 

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OUR TEAM OF EXPERTS WITH YEARS OF BUSINESS STRATEGY, MANAGEMENT &    LEADERSHIP    EXPERIENCE

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Benjie Jimenez

  • Adjunct Professor – Brand Analytics and Finance Effectiveness, University of Asia and the Pacific

  • Marketing & Innovations Head, LaFarge Holcim

  • Marketing Director – Corporate & Trade Marketing, Samsung

  • Vice President – Marketing & Sales (Nutritionals), Wyeth Philippines

  • Senior Vice President – Marketing, SM Supermalls

  • Senior Vice President & Senior Chief Marketing Officer, Asia Brewery & Tanduay Distillers

  • Marketing Director, Procter & Gamble

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Pauline Fermin

  • President & Chief Operating Officer, Acumen Strategy Consultants

  • Business Development Director, Beverage Partners Worldwide Asia (Bangkok)

  • Director for Strategic Planning, BPW Asia (Bangkok) & Coca-Cola Philippines

  • Director for Strategic Marketing Research, Research and Trends, Coca-Cola Philippines

  • Marketing Director, Isla Foods Corp.

  • Brand Manager, Procter & Gamble Phils

  • Adjust Professor for Marketing Effectiveness, University of Asia and the Pacific

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Luc Miranda

  • Principal/Co-owner, Eurocolour Imaging Corp

  • Deputy Division Marketing Director, The Coca-Cola Company

  • Director – Strategic Marketing, Pre-search,

  • Research, and Trends, The Coca-Cola Company

  • Marketing Manager, Kraft Foods Philippines 

  • Group Product Manager, Kraft Foods Philippines 

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Glenn Glinoga

  • FVP Head of Marketing, Media5 Marketing Corporation

  • Head - Mobile Devices, Samsung Philippines

  • Marketing Director, Kimberly Clark

  • VP Regional New Business / Beer Division, San Miguel Corporation

  • Marketing Director, Procter & Gamble

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Susan Rivera

  • Managing Director, TLC Solution 

  • Chief Human Resource Executive, Globe Telecom 

  • Country Manager & Client Business Developer for South East Asia, Hewitt Associates (now Aon)

  • SVP Human Resources & Administration, Retelcom Group

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Mila Lee

  • Independent Marketing Consultant, UK (Baccarat Crystal, Ayala Land UK, Philippine Embassy London)

  • Global Marketing Director, Corporate Strategy & Capability, Procter & Gamble US

  • Global Shopper Marketing Director, Procter & Gamble

  • Regional Marketing Director & Category Leader, Procter & Gamble Greater China

  • Various marketing and finance roles in Procter & Gamble Asia including Philippines

Advance with clarity and
act with confidence with the

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Get an unbiased diagnosis about new markets through a rigorous and holistic discovery process led by senior consultants with grassroots knowledge of the Philippine market landscape.

Grow your business with strategic processes and frameworks that have been continuously developed over 20 years  of consulting—fine-tuned specifically to help you achieve your   business goals.

FEATURED  SERVICES

STRATEGIC PLAN DEVELOPMENT

Make clear strategic choices with confidence and deliver on well-defined business ambitions developed thru a comprehensive, rigorous, data-driven process—guided throughout by our experienced C-suite level consultants.

STRATEGIC PLANNING WORKSHOPS

Elevate beyond the status quo with one or two-day planning workshops guided by senior facilitators that are trained to challenge and inspire the thinking of leaders about business   ambitions, goals, where to play choices, and how to win enablers.

STRATEGIC PLANNING WORKSHOPS

Gain clarity and  understanding on the    feasibility of entering a new market and take confident actions   with the required commercial entry strategy.

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