Strategic Digital Transformation
Utilize bespoke solutions to address and plan for the most business-relevant areas of digital transformation, which help you make more strategic and deliberate digital actions.
STRATEGIC DIGITAL TRANSFORMATION SERVICES
Digital Strategy Development & Roadmapping
Business relevant and actionable digital, strategies, roadmap and transformation plans resulting from a comprehensive digital audit
Digital Revenue Accelerator
Digital revenue maximization and optimization strategies that help companies establish the right e-commerce channels and/or optimize their existing end-to-end digital e-commerce and distribution set-up
Maximizing Digital Marketing ROI
Strategies to take full advantage of the company’s digital marketing assets and investments to drive equity; and metrics that can quantifiably link these efforts to increasing digital revenues
Insightful Data Analytics, Loyalty & CRM
Relevant and actionable Business and Consumer Insights that lead to bespoke marketing initiatives and the establishment of a strong and sustainable loyalty program
Digital Competency & Capability Building Program
Enables an organization to gain the necessary skills, competencies and capabilities to drive and properly execute its digital transformation strategies
Checkout is a revenue generating sales and marketing promotions platform that enables brands to increase the lifetime value of their customers while maximizing their marketing ROI.
Acquire very rich, first-hand customer data and unlock valuable consumer shopper insights.
Engage customers through analytics-based promotions with personalized offers and recommendations.
Make online distribution and communications channels work together through automation and proactive customer interactions.
STRATEGIC DIGIITAL TRANSFORMATION IS HEADED BY ALBERT CUADRANTE
Albert C. Cuadrante is the President and CEO of Acumen Strategy Consultants. Prior to his present role, Albert had a successful 12-year stint in Jollibee Foods Corporation (JFC), handling various executive leadership positions across its brands like Jollibee, Greenwich and Red Ribbon. Some of his notable achievements were pioneering the use of social media marketing for the group with the Red Ribbon “Cake Stories” campaign, widening Jollibee’s leadership share and institutionalizing the “Jollibee Family Values Awards”, and turning around the Greenwich business and propelling it to market leadership of the pizza category.
His most recent role in JFC was heading the Digital Commerce and Customer Loyalty division for the Philippines, which he was tasked to pioneer and establish. This Division was primarily responsible for maximizing the exponential growth of revenues attributable to digital commerce and off-premise consumption channels (Delivery and Take Out), as well as developing the desired digital customer and user experience across brands, with the end goal of deepening customer loyalty in the increasingly competitive and fragmented retail food landscape.
Albert began his Marketing career with Procter & Gamble Philippines and was Faculty Lecturer of his alma mater, Ateneo De Manila University. Albert was also the recipient of the 2013 Asia-Pacific Tambuli CMO of the Year award.
OUR STRATEGIC DIGITAL TRANSFORMATION TEAM
Albert Cuadrante
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President & CEO, Acumen Strategy Consultants
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Head of Digital Commerce & Customer Loyalty, Jollibee Foods Corp.
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President, Greenwich Pizza
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VP for Marketing, Jollibee Foods Corp.
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Marketing Director, Red Ribbon Bakeshop
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Senior Brand Manager, Procter & Gamble
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Faculty for Marketing, JG School of Management, Ateneo De Manila University
Anny Oliveros
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Head of Knowledge Center & Sr. Strategist for Digital Transformation, Acumen Strategy Consultants
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PMP & AgilePM Foundations Certified
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Consumer Services , CRM and Loyalty Head, Del Monte Philippines
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Anlene Regional Brand Manager, Fonterra Brands Singapore
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Segment Head, Universal Robina Corporation
Joben Ilagan
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Co-Program Director, Information Technology Entrepreneurship Program, Ateneo de Manila University
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Co-Founder and CEO, Seer Technologies, Inc.
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Technology Consultant, Rappler
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Technology Solutions Manager, Oracle Philippines Corporation
Nik Laming
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General Manager Loyalty, Cebu Pacific
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Senior Vice President, Aimia Asia Pacific
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Senior Vice President, Carlson Marketing, Asia Pacific
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Business Management Director, Carlson Marketing Australia
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Business Director, George Patterson Bates
TJ Tapan
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Managing Director, Thames International Business School
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Owner & President, New Leaf Multimedia Outsourcing Inc.
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Director For Innovation, NuWorks Interactive Labs
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Director, Internet and Mobile Marketing Association of the Philippines
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Co-founder & Managing Director, DentsuINDIO
Onat Roldan
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Chief Strategy Officer, Viva Communications, Inc.
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President and CEO, AdSpark Philippines
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Managing Director, Cheil Philippines, Inc.
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VP for Activation, Ace Saatchi & Saatchi
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Managing Partner and Executive Creative Director, Infinite Ideas/ E.X.C.I.T.E.
Gerry Amisola
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CEO and Founder, Glyph Studios
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Chief Technology Officer, Azalea Technology Investments Inc
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Managing Director, Ayala Corporation
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PhD, Materials Science, University of Connecticut
Loginext
Partner for Digital Logistics Solutions and Management
Glyph Studios
Partner for Digital E-Commerce and Marketing Solutions