Strategic Digital Transformation
Utilize bespoke solutions to address and plan for the most business-relevant areas of digital transformation, which help you make more strategic and deliberate digital actions.
STRATEGIC DIGITAL TRANSFORMATION SERVICES
Digital Strategy Development & Roadmapping
Business relevant and actionable digital, strategies, roadmap and transformation plans resulting from a comprehensive digital audit
Digital Revenue Accelerator
Digital revenue maximization and optimization strategies that help companies establish the right e-commerce channels and/or optimize their existing end-to-end digital e-commerce and distribution set-up
Maximizing Digital Marketing ROI
Strategies to take full advantage of the company’s digital marketing assets and investments to drive equity; and metrics that can quantifiably link these efforts to increasing digital revenues
Insightful Data Analytics, Loyalty & CRM
Relevant and actionable Business and Consumer Insights that lead to bespoke marketing initiatives and the establishment of a strong and sustainable loyalty program
Building Digital Competency and Capability
Enables an organization to gain the necessary skills, competencies and capabilities to drive and properly execute its digital transformation strategies
STRATEGIC DIGIITAL TRANSFORMATION IS HEADED BY ALBERT CUADRANTE
Albert C. Cuadrante is the President and CEO of Acumen Strategy Consultants. Prior to his present role, Albert had a successful 12-year stint in Jollibee Foods Corporation (JFC), handling various executive leadership positions across its brands like Jollibee, Greenwich and Red Ribbon. Some of his notable achievements were pioneering the use of social media marketing for the group with the Red Ribbon “Cake Stories” campaign, widening Jollibee’s leadership share and institutionalizing the “Jollibee Family Values Awards”, and turning around the Greenwich business and propelling it to market leadership of the pizza category.
His most recent role in JFC was heading the Digital Commerce and Customer Loyalty division for the Philippines, which he was tasked to pioneer and establish. This Division was primarily responsible for maximizing the exponential growth of revenues attributable to digital commerce and off-premise consumption channels (Delivery and Take Out), as well as developing the desired digital customer and user experience across brands, with the end goal of deepening customer loyalty in the increasingly competitive and fragmented retail food landscape.
Albert began his Marketing career with Procter & Gamble Philippines and was Faculty Lecturer of his alma mater, Ateneo De Manila University. Albert was also the recipient of the 2013 Asia-Pacific Tambuli CMO of the Year award.
OUR STRATEGIC DIGITAL TRANSFORMATION TEAM
Joben Ilagan
Joben Ilagan is the Co-Program Director of the Information Technology Entrepreneurship Program under the John Gokongwei School of Management of the Ateneo de Manila University Loyola Schools.
He also serves as a technology advisor to large enterprises in the country on matters involving applications architecture and development, cloud computing, and data management.
Joben Ilagan was Co-Founder and President of Seer Technologies, a 17-Year Old software consultancy, design, development, and managed services company focused on mobile, cloud, and data technologies. Among Seer’s clients are large corporations in Telecommunications, Banking, Energy, Transportation and Logistics, Media, and Technology
Before founding Seer, Joben spent close to 10 years in Oracle Philippines, handling various roles such as Solutions Architecture, Software Development, Education, Technology Pre-sales, and Consulting for some of Oracle’s largest customers in the country.
Nik Laming
Nik has over 20 years of global experience in CRM and loyalty providing him with a detailed understanding of the inner workings of loyalty programs, including strategy, economics, technology, mobile app and digital, operations, rewards, partnerships, communications and data analytics.
Most recently he designed and built a coalition lifestyle rewards program for Cebu Pacific Air, an LCC and the largest airline in the Philippines. Prior to Cebu Pacific Nik was SVP Asia Pacific at Aimia between 2006 and 2014 leading the expansion of the Asia business into India and Japan while managing and driving growth across the region.
Nik also has extensive experience in digital and financial services loyalty having developed a digital first lifestyle rewards program and award winning cobrand payment cards, new forms of payment and other financial products.
Anny Oliveros
Anny Oliveros heads Acumen’s Knowledge Center and has served as a Senior Strategist for many of Acumen’s landmark projects in the areas of Customer Experience and Service Redesign, Digital Transformation, Retail Segmentation and Strategy, Corporate Strategic Planning and Market Entry across multiple industries. She is also an Agile Certified Practitioner and a Certified Project Manager.
Prior to Acumen, Anny headed the successful loyalty program Del Monte Kitchenomics, successfully growing the member base and increasing customer lifetime value through targeted engagement programs. She also led the development of a loyalty program and helped define market innovation priorities for Asia and the Middle East for Fonterra Brands during her assignment in the regional office.
Anny is a seasoned business and marketing professional with experience handling and growing multiple brands and businesses both locally as well as for Asia and the Middle East and is certified in both traditional and Agile Project Management.
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