_0008_MSS Strategic Brand Building-min.j

MARKETING & SALES STRATEGY

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Strategic Brand Building

Articulate the vision and the core proposition of your brand—one that is relevant, differentiated and compelling for your target consumer and importantly, business-building.

DESIGNED FOR

Brands with strong local/regional presence that have the potential to become national brands

Brands that have plateaued and need to identify problem areas and potential areas for growth

Heritage brands that need to remain relevant to the new generation of consumers whose needs have changed (ex, due to COVID pandemic)

Brands who need to update their positioning leveraging on fresh, powerful insights

Leader brands that are facing strong new players

CUSTOMER-CENTRIC APPROACH

We believe that strong brands are made by creating and nurturing  relationships with consumers that matter the most with a clear understanding of  the role the brand plays in their lives.

METHODOLOGY

1

Discovery

A thorough process of generating insightful brand imperatives through a  comprehensive understanding   of the market landscape, the brand's value, and customer drivers

2

Strategy Development

Developing a business-building brand strategy—starting from the brand's purpose and proposition all the  way to its identity and marketing mix guided by relevant insights from Discovery

3

Implementation

Creating a highly actionable  marketing plan to guide the brand in bringing strategy to life

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