MARKETING & SALES STRATEGY
Strategic Brand Building
Articulate the vision and the core proposition of your brand—one that is relevant, differentiated and compelling for your target consumer and importantly, business-building.
Brands with strong local/regional presence that have the potential to become national brands
Brands that have plateaued and need to identify problem areas and potential areas for growth
Heritage brands that need to remain relevant to the new generation of consumers whose needs have changed (ex, due to COVID pandemic)
Brands who need to update their positioning leveraging on fresh, powerful insights
Leader brands that are facing strong new players
We believe that strong brands are made by creating and nurturing relationships with consumers that matter the most with a clear understanding of the role the brand plays in their lives.
A thorough process of generating insightful brand imperatives through a comprehensive understanding of the market landscape, the brand's value, and customer drivers
Developing a business-building brand strategy—starting from the brand's purpose and proposition all the way to its identity and marketing mix guided by relevant insights from Discovery
Creating a highly actionable marketing plan to guide the brand in bringing strategy to life