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Our Team

Acumen’s people embrace the values of professionalism and partnership, bringing with them focus and commitment to every engagement.


At the helm of Acumen, you will meet a team of executives who can help you steer your organization towards its business targets and ambitions.


Pauline Fermin

President & CEO, Acumen Strategy Consultants Business Development Director, Beverage Partners Worldwide Asia (Bangkok) Director for Strategic Planning, BPW Asia (Bangkok) & Coca-Cola Philippines Director for Strategic Marketing Research, Research and Trends, Coca-Cola Philippines Brand Manager, Procter & Gamble Phils


Nadine Cariño

Vice President Capability Building Practice, Acumen Strategy Consultants Senior Vice-President / Chief Marketing Officer, Security Bank Marketing Director, Mead Johnson Nutritionals Indonesia Category Marketing Manager, Mead Johnson Nutritionals Philippines Marketing Manager, Unilever Philippines Brand Director, Coca-Cola Account Manager, Ace Saatchi


Cherry Tantoco-Daniels

Vice President Organization Transformation Practice, Acumen Strategy Consultants Marketing Director for Malaysia and Singapore, Reckitt Benckiser Malaysia Global Brand Marketing Manager, Reckitt Benckiser London


Barbara Young

Vice President Commercial Strategy Practice, Acumen Strategy Consultants Category Director, Diageo Asia Pacific Marketing GM, Chevron Asia Pacific CEO, Cohen's Lifestyle Centre Philippines Marketing Director, Procter& Gamble Asean, Australia, India


Benjie Jimenez

Business Analysis Program Director, Acumen Strategy Consultants Professor – SCM, University of Asia & the Pacific Marketing & Innovations Head, Holcim Philippines, Inc Marketing Director & DA BU Head, Samsung Philippines VP & BU Head –Nutritionals, Wyeth Philippines SVP - Marketing, SM Supermalls SVP & CMO, Asia Brewery &Tanduay Distillers Marketing Director, Procter & Gamble

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Kristine Erni-Santos

Program Director for Commercial Strategy, Acumen Strategy Consultants Marketing Director, Gainersand Corporation Senior Strategy Planning Consultant PC&V Communications, Inc. Co-Founder, Managing Partner The Bridefolio Senior Brand Manager, Detergents Unilever Philippines Brand Manager, Regional Brand Manager, Unilever Philippines and Unilever Singapore


Acumen recognizes the unique situation and challenges of each client. 

And so for every engagement, we make sure that we put together a team with the combined expertise needed to generate tailor-fit strategies and solutions for your organization’s business ambitions.


Our pool of directors, affiliates, and subject matter experts have years of experience in diverse industries, with involvement in both local and multinational companies. 

They will be your Acumen allies as you plot your strategic, actionable plans towards a sustainable business growth.

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Amor Balagtas

Client Director, Acumen Strategy Consultants Chief Customer Offier, Chief Marketing Officer, AXA Philippines Business Development Director – Pacific & Indo-China Region, Western Union Philippines VP Marketing Director, Citibank NA Philippines

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Tim Go

Client Director, Acumen Strategy Consultants General Manager / Vice President, Aeroworx Asia Senior Assistant Vice President – Business Development, Assistant Vice President – eCommerce Operations, SM Retail Inc. General Manager / Entrepreneur, Hatchd Digital / A-Solutions, Inc. Managing Director​, Lazada Philippines Project Engineer​, Chevron Geothermal Philippines Holdings, Incorporated

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Liel Gonzalez

Client Director, Acumen Strategy Consultants Founder/Managing Member, Manila Consulting Group LLC Vice President/Cards Business and Marketing Head, Citibank Guam Acting Asia Pacific Insurance In-Business Risk & Control Head, Citibank Vice President/Marketing Communications Head, Citibank Philippines

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Lana Paruñgao

Client Director, Acumen Strategy Consultants Customer and Channel (Sales) Group head​, Del Monte Philippines​ Customer Business Development (Sales) Group Head, NutriAsia Food Service Head​, Del Monte and Nutri-Asia​ Foodservice Marketing Manager, Kraft Foods Phils and Nestle Phils

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Zinnia Rivera

Client Director, Acumen Strategy Consultants President, Red Ribbon Bakeshop, Jollibee Foods Corp. President, Johnson & Johnson Philippines VP for Research & Development, Johnson & Johnson Asia Pacific Section Head for Product Development,Procter & Gamble Asia Pacific

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Tom Valderrama

Client Director, Acumen Strategy Consultants EVP & BU Head, Consumer Business Unit, DOCOMO PACIFIC US Chief Commercial Officer, DOCOMO PACIFIC US Chief Marketing Officer, DOCOMO PACIFIC US Postpaid Head, PT Smart Telecom, Indonesia Brand Manager, Smart Communications Inc. Assistant Vice President, Cards Marketing, Citibank Philippines


Chelet Tanjuatco

Client Director, Acumen Strategy Consultants Adjunct Professor – School of Marketing, University of Asia and the Pacific Chief Marketing Officer, 24/7 International Kation Technologies Business Process Consultant, Soluziona Phils (Indra) Regional New Product Development Consultant, Fonterra Brands, Inc. Category Head – Anmum Maternal Milk, Anchor Milk & Dairy Foods

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Paolo Rodriguez

Client Director, AcumenStrategy Consultants Business Unit Head – Southeast Asia and Micronesia, General Mills, Singapore Business Executive Officer – Philippines, Thailand, Vietnam Cluster, Nestlé Health Science (NHSc) Global Lead – Field Sales & Distribution, Nestlé S.A., Vevey Sales Director, Member - Board of Directors, Nestlé Philippines Inc. (NPI)

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Tonton Mapa

Affiliate Consultant, Acumen Strategy Consultants Chairman / Board of Directors, Executive Ventures Inc. & Primecare Ventures Inc. Affiliate Consultant, Acumen Strategy Consultants Member / Board of Directors, Sicogon Development Corp. Assistant Vice President - Corporate Strategy; General Manager – HDSI; Head of New Business Category and Digital Transformation - Consumer Health Division; Head of Corporate Affairs, Unilab, Inc. Head of Broadband Marketing, Digitel Mobile Philippines (Sun Cellular) Marketing Manager, PepsiCo International Head of Broadband and Landline Product; Head of Consumer Broadband Marketing, Globe Telecom / Innove Communications Close-Up Regional Marketing Manager – Asia; Marketing Manager for Skin Care & Deodorants; Senior Brand Manager for Oral Care, Unilever Philippines Assistant Vice President - Fleet Manager; General Manager - SeaAngels Ferry Corporation; General Manager - Ship Shops Incorporated; General Manager – Nenaco Marinegro Inc., Negros Navigation Company Co-Founder and Chairman / Board of Directors,Executive Ventures, Inc. and D’Golden Muscovado Food Corp.

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Rogie Santos

Client Director, Acumen Strategy Consultants Operations Managing Director, First Oceanic Property Management Incorporated, Philippines Vice-President for Asset Management, Philippine National Bank (PNB) Division Head, Leisure Center Incorporated (LCI)


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Want to talk about transforming your business?

We have the strategic expertise.

Interested in shaping the future with us?

Discover exciting career opportunities  with us.

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