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STEERING BUSINESSES THROUGH THE NEW REALITIES

Now more than ever, it’s time to take a step back, be deliberate, and make informed choices as businesses and organizations confront unprecedented times.

Explore our Recovery Roadmap

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STEERING BUSINESSES THROUGH THE NEW REALITIES

Now more than ever, it’s time to take a step back, be deliberate, and make informed choices as businesses and organizations confront unprecedented times.

Explore our Recovery Roadmap

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ADVANCING FOR BUSINESS RECOVERY

The COVID-19 pandemic has massively disrupted the lives of Filipino consumers and businesses. Consumer lifestyles have been altered and business models and organizational resiliency have been tested. As businesses enter the renewed reality and relaunch their organizations with the singular goal of recovery, the way forward is filled with uncertainty.

Founded on proprietary research on Filipino consumers and businesses during the COVID pandemic, Acumen Navigate provides a suite of services anchored on a consumer-centric approach, helping businesses make informed bets to recover and grow their business in this volatile and uncertain time.

Contact us to  learn more about 

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ROADMAP TO RECOVERY

Based on our research into the state of consumers and businesses today, Acumen’s roadmap to recovery outlines a three-pronged approach:

Roadmap

INSIGHT ARTICLE

Revisit your Marketing Mix to drive sustainable demand

Innovate or renovate your positioning and marketing mix, to build brand relevance and develop an agile business and marketing plan by understanding enduring consumer behaviors and unlocking what is core to the Filipino culture.

FEATURED SOLUTIONS

Articulate your brand's vision, express its core proposition, and develop a business-building commercial strategy with Brand Path

Generate game-changing and revenue-generating ideas with Innovation Lab 

Explore more solutions

INSIGHT ARTICLE

Realign your business to match today’s market dynamics

Reconfigure your business and turn this unprecedented crisis into an opportunity to identify your most critical priorities, accelerate digital shift in a strategic way and transform your business holistically.

FEATURED SOLUTIONS

Revitalize your business’s commercial strategy with a Revenue Rebuild

Map out a Strategic Digital Transformation grounded on business objectives and organizational realities

Explore more solutions

INSIGHT ARTICLE

Retool your organization to adapt for sustainable success

Revisit organizational foundations: sharpen critical skills and competencies, develop digital expertise and strengthen brand building with agility

FEATURED SOLUTIONS

Develop the Foundations of Strategy in your business with critical capabilities in strategic thinking and program implementation

Enable the success of your business’s digitalization agenda with the Digital Enablement Program

Explore more solutions

RECOVERY PROGRAMS

In addition to our  featured solutions, Navigate offers Recovery Programs which  are comprehensive, multi-faceted solutions that span across Acumen’s three recovery pillars, addressing the key needs of businesses in this period and priming  organizations  for success today and into the future.

Learn more about

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Recovery Programs

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NAVIGATING WITH INSIGHT

Acumen Navigate is fueled by our deep insights into Filipino consumers and businesses surfaced through our proprietary research into the Filipino market conducted in Q2 2020. Dive deeper into our insights below.

RECENT INSIGHTS

Insights
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INSIGHT ARTICLE

BUSINESS RECOVERY POST-COVID

The Future of Free Time: Leisure & Amusement Post-Quarantine

 

How will Filipinos unwind, relax and enjoy their free time in the post-quarantine reality? Acumen key insights reveal a struggle between an inclination towards activities tied closer to home and an itch to return to leisure outdoors.

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INSIGHT ARTICLE

BUSINESS RECOVERY POST-COVID

Smart Spending: Filipino Finances Post-Quarantine

 

How will Filipinos spend in the post-quarantine period? With many Filipinos’ incomes affected by COVID-19, Acumen’s insights indicate that Filipinos will continue to keep a close watch on their expenses but free up some leeway for non-essential spending.

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INSIGHT ARTICLE

BUSINESS RECOVERY POST-COVID

The SEC Divides in Post-Quarantine Recovery

 

What is the portrait of the Filipino coming out of quarantine? Acumen’s insight indicates there isn’t a singular one—the different SECs of Filipino society present a range of realities as Filipinos step out of quarantine on different footing.

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Pauline Fermin is Acumen's Chief Operating Officer and  head of the Business Transformation practice area.

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Albert Cuadrante heads Acumen's Strategic Digital Transformation practice area.

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Nadine Cariño heads Acumen's Capability Building practice area.

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Chelet Tanjuatco heads Acumen's Strategic Brand Building practice area.

Contact
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