ADVANCING FOR BUSINESS RECOVERY
The COVID-19 pandemic has massively disrupted the lives of Filipino consumers and businesses. Consumer lifestyles have been altered and business models and organizational resiliency have been tested. As businesses enter the renewed reality and relaunch their organizations with the singular goal of recovery, the way forward is filled with uncertainty.
Founded on proprietary research on Filipino consumers and businesses during the COVID pandemic, Acumen Navigate provides a suite of services anchored on a consumer-centric approach, helping businesses make informed bets to recover and grow their business in this volatile and uncertain time.
ROADMAP TO RECOVERY
Based on our research into the state of consumers and businesses today, Acumen’s roadmap to recovery outlines a three-pronged approach:
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Revisit your Marketing Mix to drive sustainable demand
Innovate or renovate your positioning and marketing mix, to build brand relevance and develop an agile business and marketing plan by understanding enduring consumer behaviors and unlocking what is core to the Filipino culture.
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Realign your business to match today’s market dynamics
Reconfigure your business and turn this unprecedented crisis into an opportunity to identify your most critical priorities, accelerate digital shift in a strategic way and transform your business holistically.
FEATURED SOLUTIONS
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Retool your organization to adapt for sustainable success
Revisit organizational foundations: sharpen critical skills and competencies, develop digital expertise and strengthen brand building with agility
FEATURED SOLUTIONS
RECOVERY PROGRAMS
In addition to our featured solutions, Navigate offers Recovery Programs which are comprehensive, multi-faceted solutions that span across Acumen’s three recovery pillars, addressing the key needs of businesses in this period and priming organizations for success today and into the future.
NAVIGATING WITH INSIGHT
Acumen Navigate is fueled by our deep insights into Filipino consumers and businesses surfaced through our proprietary research into the Filipino market conducted in Q2 2020. Dive deeper into our insights below.
RECENT INSIGHTS
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BUSINESS RECOVERY POST-COVID
The Future of Free Time: Leisure & Amusement Post-Quarantine
How will Filipinos unwind, relax and enjoy their free time in the post-quarantine reality? Acumen key insights reveal a struggle between an inclination towards activities tied closer to home and an itch to return to leisure outdoors.
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BUSINESS RECOVERY POST-COVID
Smart Spending: Filipino Finances Post-Quarantine
How will Filipinos spend in the post-quarantine period? With many Filipinos’ incomes affected by COVID-19, Acumen’s insights indicate that Filipinos will continue to keep a close watch on their expenses but free up some leeway for non-essential spending.
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BUSINESS RECOVERY POST-COVID
The SEC Divides in Post-Quarantine Recovery
What is the portrait of the Filipino coming out of quarantine? Acumen’s insight indicates there isn’t a singular one—the different SECs of Filipino society present a range of realities as Filipinos step out of quarantine on different footing.
Pauline Fermin is Acumen's Chief Operating Officer and head of the Business Transformation practice area.
Albert Cuadrante heads Acumen's Strategic Digital Transformation practice area.
Nadine Cariño heads Acumen's Capability Building practice area.
