STRATEGIC DIGITAL TRANSFORMATION
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Maximizing Digital Marketing ROI
This service boosts the impact of business's digital marketing investments. Integrating a focused audit of a business's digital marketing strategy and assets; external benchmarking and best practices; comprehensive digital strategy planning; and KPI and key metrics setting, we help the company apply a comprehensive, data-driven approach that unlocks avenues for maximizing a business's digital marketing results.
DESIGNED FOR
Businesses who need to optimize their digital investments (e-commerce and social media); and identify the most salient digital marketing metrics and analytics.
WHY ACUMEN?
Team of experienced practitioners with a strong track record in digital marketing and communications
Strong understanding of the Philippine consumer and market dynamics
Partnerships with seasoned digital transformation experts and developers
HOW DOES THE MAXIMIZING DIGITAL MARKETING ROI GENERATE BUSINESS VALUE?
By understanding how well digital platforms and channels cohesively convert customers at every step of the customer journey, businesses are able to maximize the business-building potential of their digital ecosystem.
METHODOLOGY
1
Commercial and Customer Understanding
A thorough process of determining the role of digital in delivering on business goals an understanding the target audience and their journey towards conversion
2
Digital Ecosystem Review
A thorough assessment of the conversion performance of digital platforms and channels through analytics
3
Ecosystem Strategy and Digital Marketing Plan
Development of the Digital Channel Strategy which includes recommendations and plans for optimizing E-commerce, Social Media, Data/CRM/Loyalty , User Interface (UI), User Experience (UX), and back-end technology.