SUSTAINABLE RECOVERY SOLUTIONS
Maximize & Reframe to Drive Relevance and Value
As consumers continue to restrict their spending over the next two years, businesses will need to fight for relevance. The businesses that allow consumers to maximize their budgets and strongly establish their value proposition will have an advantage.
SERVICE OFFERINGS
Brand Refresh Workshop
Quickly pivot your proposition to ensure that it passes the value test that consumers are defaulting today.
Strategic Brand Building
Articulate your brand's vision, express its core proposition, and develop a business-building commercial strategy behind a deep understanding of what’s important to your market and how they make decisions today.
Brand Expansion & Portfolio Strategy
Determine the right set of SKUs and prices across your brands with a clear understanding of the consumer needs that you can effectively deliver on.
Pauline Fermin is Acumen's Chief Operating Officer.
Chelet Tanjuatco heads Acumen's Marketing & Sales Strategy practice area.
Nadine Cariño heads Acumen's Capability Building practice area.
Albert Cuadrante heads Acumen's Strategic Digital Transformation practice area.
Benjie Jimenez heads Acumen's Business Transformation practice area.
