Marketing Excellence Program
Equip the marketing organization with the foundational skills critical to help navigate in today's environment through a comprehensive program that develops marketers who are skilled in fact-based decision making and recommendation formulation.
THE MARKETING EXCELLENCE PROGRAM IS DESIGNED TO DELIVER COMPETENCIES IN:
Identifying brand issues and opportunities
Mapping consumer journeys
Developing marketing strategies
Forming consumer portraits
Developing brand and communications propositions
Writing sharp creative briefs and evaluating copy and creatives
DELIVERED THROUGH DEDICATED MODULES :
Business Analysis (BA)
Consumer Understanding and Insight Mining (CUIM)
Creating Inspired Advertising
ENGAGING, PRACTICAL, TAILOR-FIT
Our program is designed to address your upskilling needs through a wide range of principles, frameworks, techniques, and tools that are customized, taught, and practiced in engaging and practical ways that will inspire the learners to apply their skills at work.
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