CAPABILITY   BUILDING

_____

 Marketing   Excellence Program

(MEP)

Equip the marketing organization with the foundational skills critical to help navigate in today's environment through a comprehensive program that develops marketers who are skilled in fact-based decision making and recommendation formulation.

THE MARKETING EXCELLENCE PROGRAM IS DESIGNED TO DELIVER COMPETENCIES IN:

Identifying brand issues and opportunities

Mapping consumer journeys

Developing marketing strategies

Forming consumer portraits

Developing brand and communications propositions

Writing sharp creative briefs and evaluating copy and creatives

DELIVERED THROUGH DEDICATED MODULES :

Business Analysis (BA)

Consumer Understanding and Insight Mining (CUIM)

Marketing Strategy

Creating Inspired Advertising

Digital Marketing

ENGAGING, PRACTICAL, TAILOR-FIT

Our program is designed to address your upskilling needs through a wide range of principles, frameworks, techniques, and tools that are customized, taught, and practiced in engaging and practical ways that will inspire the learners to apply their skills at work.

Learn  about OUR HOLISTIC CAPABILITY BUILDING APPROACH

Let's explore the possibilities.

We want to know more about your next big project.

Contact Form

Fill-up our contact form or send us  an email on info@acumen.com.ph

Copyright © 2020, Acumen Strategic Consulting Inc.

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