BUSINESS TRANSFORMATION
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Market Feasibility & Entry Strategy
This service aims to assist companies in determining the market and financial feasibility of entering a new industry or product line, and in developing an entry strategy should it prove to be feasible. Feasibility assessment will be based on these critical factors: Customer Proposition, Business Model, and Financial viability
DESIGNED FOR
Companies who plan to enter new markets or industries and need the go/no-go decision to be based on a rigorous, objective assessment of market, customer and financial data
Companies who need a Commercial Market Entry Strategy developed after the decision has been made to enter a new market or industry
WHY ACUMEN?
Commercial strategy expertise that will provide a more holistic assessment of any new market or business
Robust methodology for market, industry, customer need and financial feasibility assessment
Strong knowledge of the Filipino market
Partner organization with expertise in M&A
GUIDED BY A HOLISTIC MARKET ASSESSMENT
With a holistic assessment of the critical factors at play when entering new markets and territories, businesses are empowered to confidently make informed strategic decisions in creating commercially viable expansions.
METHODOLOGY
1
Feasibility Assessment
A process to generate a deep and comprehensive understanding of the market and customer drivers through research and and determining the optimal business and financial model
2
Market Entry Strategy, Planning and Implementation
The development of the strategy and plans for commercial entry and the recommended setup of the business, organization, and other key resources