STRATEGIC DIGITAL TRANSFORMATION
Insightful Data Analytics, Loyalty & CRM
This service aids businesses in translating their store data into clear learnings and key insights. Using a process that completes a data & dashboard audit; processes, analyses & integrates multi-source data; and incorporates collaborative workshops to translate data into insights & action plans, we help the company with key insights and action plans, providing critical utility to businesses to materialize the data.
Businesses aiming to maximize their customers' lifetime value and engagement through a loyalty program that will personalize the customer approach and interaction.
Businesses dealing with a multitude of data vaults or may have started their CRM but would need to uncover more valuable and actionable business and customer insights.
Clear, relevant and actionable brand strategies using Acumen’s localized frameworks and approach in insight generation
Team of experienced practitioners with a strong track record in customer engagement and loyalty
HOW DOES INSIGHTFUL DATA ANALYTICS, LOYALTY & CRM GENERATE BUSINESS VALUE?
As with any of our Digital Transformation efforts, our approach to loyalty begins with the organization’s business objectives and digital ambition.
We then use analytics to understand the current state of the company and identify the opportunities and gaps that the loyalty program can address as well as the different channels within the current and future digital ecosystem that must be prioritized and built to achieve the ambition.
Understanding of the company's existing data, data gathering process & dashboards
Discuss data strategy for collection and reporting
Review of existing data and dashboards and relating this to traditional research data available
Workshop to translate data into insights and action plans