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MARKETING & SALES STRATEGY
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Innovation Lab
Generate game-changing, revenue-driving ideas, processes, products, ventures and solutions to unlock new avenues of business growth.
DESIGNED FOR
Businesses looking to rejuvenate their categories to create or strengthen relevance
Brands that have plateaued and need to identify problem areas and potential areas for growth
Heritage brands that need to remain relevant to the new generation of consumers
Brands that want to capitalize on emerging market trends while ensuring differentiation
Businesses that need to pivot and quickly adapt to a major market shift
GUIDED INNOVATION
Innovation Lab provides a carefully structured process of generating business-building, and value-adding concepts and ideas that are fresh in the market, relevant for consumers, and commercially viable for the brand.
METHODOLOGY
1
Discovery
A rigorous discovery process to identify the brand and business imperatives
2
Ideation
A series strategy co-creation sessions to define the innovation pipeline
3
Pipeline Development
A proven implementation planning process that will allow all our partners to bring to life the road map that has been created
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