CAPABILITY   BUILDING

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Customized Learning Modules

(CLM)

Our customized modules are designed to target specific marketing skills. Developed based on Acumenโ€™s Marketing Competency Library, these modules address all critical marketing knowledge and skills.

AVAILABLE MODULES FOR ENHANCING   TARGETTED MARKETING SKILLS

At the heart of everything we do is Acumenโ€™s proprietary Brand Love Modelโ„ข.

 

We believe that strong brands are made by creating and sustaining relationships with consumers that matter the most.

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Underpinning that belief are skills and competencies critical for a Marketer

Discovery

Understanding the needs of the most critical stakeholders

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CAPABILITY BUILDING AREAS

Business, Market And Consumer Understanding

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  • Brand Management Fundamentals

  • Consumer Understanding & Insighting

  • Consumer Understanding & Effective Research

Strategy

Defining the foundations of the business and the path to success

 

CAPABILITY BUILDING AREAS

Brand Strategy and Positioning

 

  • Brand Positioning

  • Brand Equity Management

  • Ideation Labโ„ข (Innovation Toolbox Workshop)

Implementation

Identifying the actions that will support the strategy

 

CAPABILITY BUILDING AREAS

Commercial and Communications development

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  • Marketing Analysis & Planning

  • Creating Inspired Advertising & Steps to a Sell

  • IMC & Media Management

  • Digital Marketing

  • Shopper Marketing

Assessment

Understanding performance and identifying ways to optimize

 

CAPABILITY BUILDING AREAS

Sustained Financial and Commercial soundness

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  • Business Analysis

  • Finance for Marketing

Learn  about OUR HOLISTIC CAPABILITY BUILDING APPROACH

Let's explore the possibilities.

We want to know more about your next big project.

Contact Form

Fill-up our contact form or send us  an email on info@acumen.com.ph

Copyright ยฉ 2020, Acumen Strategic Consulting Inc.

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