CAPABILITY BUILDING
_____
โ
Customized Learning Modules
(CLM)
Our customized modules are designed to target specific marketing skills. Developed based on Acumenโs Marketing Competency Library, these modules address all critical marketing knowledge and skills.
AVAILABLE MODULES FOR ENHANCING TARGETTED MARKETING SKILLS
At the heart of everything we do is Acumenโs proprietary Brand Love Modelโข.
We believe that strong brands are made by creating and sustaining relationships with consumers that matter the most.
โ
Underpinning that belief are skills and competencies critical for a Marketer



Discovery
Understanding the needs of the most critical stakeholders
โ
CAPABILITY BUILDING AREAS
Business, Market And Consumer Understanding
โ
-
Brand Management Fundamentals
-
Consumer Understanding & Insighting
-
Consumer Understanding & Effective Research
Strategy
Defining the foundations of the business and the path to success
CAPABILITY BUILDING AREAS
Brand Strategy and Positioning
-
Brand Positioning
-
Brand Equity Management
-
Ideation Labโข (Innovation Toolbox Workshop)
Implementation
Identifying the actions that will support the strategy
CAPABILITY BUILDING AREAS
Commercial and Communications development
โ
-
Marketing Analysis & Planning
-
Creating Inspired Advertising & Steps to a Sell
-
IMC & Media Management
-
Digital Marketing
-
Shopper Marketing
Assessment
Understanding performance and identifying ways to optimize
CAPABILITY BUILDING AREAS
Sustained Financial and Commercial soundness
โ
-
Business Analysis
-
Finance for Marketing
Let's explore the possibilities.
We want to know more about your next big project.
Fill-up our contact form or send us an email on