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CAPABILITY BUILDING
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Customized Learning Modules
(CLM)
Our customized modules are designed to target specific marketing skills. Developed based on Acumen’s Marketing Competency Library, these modules address all critical marketing knowledge and skills.
AVAILABLE MODULES FOR ENHANCING TARGETTED MARKETING SKILLS
At the heart of everything we do is Acumen’s proprietary Brand Love Model™.
We believe that strong brands are made by creating and sustaining relationships with consumers that matter the most.
Underpinning that belief are skills and competencies critical for a Marketer
Discovery
Understanding the needs of the most critical stakeholders
CAPABILITY BUILDING AREAS
Business, Market And Consumer Understanding
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Brand Management Fundamentals
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Consumer Understanding & Insighting
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Consumer Understanding & Effective Research
Strategy
Defining the foundations of the business and the path to success
CAPABILITY BUILDING AREAS
Brand Strategy and Positioning
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Brand Positioning
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Brand Equity Management
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Ideation Lab™ (Innovation Toolbox Workshop)
Implementation
Identifying the actions that will support the strategy
CAPABILITY BUILDING AREAS
Commercial and Communications development
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Marketing Analysis & Planning
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Creating Inspired Advertising & Steps to a Sell
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IMC & Media Management
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Digital Marketing
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Shopper Marketing
Assessment
Understanding performance and identifying ways to optimize
CAPABILITY BUILDING AREAS
Sustained Financial and Commercial soundness
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Business Analysis
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Finance for Marketing
Learn about OUR HOLISTIC CAPABILITY BUILDING APPROACH
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