Customized Learning Modules

Our customized modules are designed to target specific marketing skills. Developed based on Acumen’s Marketing Competency Library, these modules address all critical marketing knowledge and skills.

AVAILABLE MODULES FOR ENHANCING   TARGETTED MARKETING SKILLS

At the heart of everything we do is Acumen’s proprietary Brand Love Model™.

We believe that strong brands are made by creating and sustaining relationships with consumers that matter the most.

​

Underpinning that belief are skills and competencies critical for a Marketer

Discovery

Understanding the needs of the most critical stakeholders

​

CAPABILITY BUILDING AREAS

Business, Market And Consumer Understanding

​

• Brand Management Fundamentals

• Consumer Understanding & Insighting

• Consumer Understanding & Effective Research

Strategy

Defining the foundations of the business and the path to success

CAPABILITY BUILDING AREAS

Brand Strategy and Positioning

• Brand Positioning

• Brand Equity Management

• Ideation Lab™ (Innovation Toolbox Workshop)

Implementation

Identifying the actions that will support the strategy

CAPABILITY BUILDING AREAS

Commercial and Communications development

​

• Marketing Analysis & Planning

• Creating Inspired Advertising & Steps to a Sell

• IMC & Media Management

• Digital Marketing

• Shopper Marketing

Assessment

Understanding performance and identifying ways to optimize

CAPABILITY BUILDING AREAS

Sustained Financial and Commercial soundness

​

• Business Analysis

• Finance for Marketing