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BUSINESS RECOVERY POST-COVID

Now more than ever, It’s time to take a step back, be deliberate, and make informed choices as businesses and organizations confront unprecedented times.

Explore our Recovery Roadmap

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ADVANCING FOR BUSINESS RECOVERY

The COVID-19 pandemic has massively disrupted the lives of Filipino consumers and businesses. Consumer lifestyles have been altered and business models and organizational resiliency have been tested. As businesses enter the renewed reality and relaunch their organizations with the singular goal of recovery, the way forward is filled with uncertainty.

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Founded on proprietary research on Filipino consumers and businesses during the COVID pandemic, Acumen Navigate provides a suite of services anchored on a consumer-centric approach, helping businesses make informed bets to recover and grow their business in this volatile and uncertain times.

Contact us to  learn more about 

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NAVIGATING WITH INSIGHT

Acumen Navigate is fueled by our deep insights into Filipino consumers and businesses surfaced through our proprietary research into the Filipino market conducted in Q2 2020. Dive deeper into our insights below.

RECENT INSIGHTS

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INSIGHT ARTICLE

STRATEGIC BRAND BUILDING

FOR POSITIONING

Tanduay

Blending data into relevant, value-adding and actionable insights and strategies hinged on a deep customer and industry understanding

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INSIGHT ARTICLE

STRATEGIC BRAND BUILDING

FOR MARKET ENTRY

Coffee Blends

Demystifying where opportunities knock and building the right door for expansion 

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INSIGHT ARTICLE

STRATEGIC BRAND BUILDING

FOR INNOVATION

Del Monte

Breaking out of the usual silos and developing solutions based on real customer life needs – because the best products and services are rarely the most familiar.

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ROADMAP & SOLUTIONS

Based on our research into the state of consumers and businesses today, Acumen’s roadmap to recovery outlines a three-pronged approach:

INSIGHT ARTICLE

Revisit your Ps to drive sustainable demand

Innovate to build brand relevance and develop an agile business and marketing plan by understanding enduring consumer behaviors and unlocking what is core to the Filipino culture

SOLUTIONS

Reposition your brand and reconnect with customers with Brand Path

Expand into new markets or segments with Market Entry

Change the game and generate  fresh ideas with Innovation Lab

Differentiate your message and genuinely connect with consumers with a refreshed Communications Strategy

Align your brand to new norms and consumer behavior with Commercial Strategy Renovation

Identify quick plays to strengthen your brand with the Strategic Brand Building Workshop Series

INSIGHT ARTICLE

Realign your business to match today’s market dynamics

Navigate through the rapidly changing market and consumer dynamics through agile planning and laying the groundwork for medium- to long-term transformation in strategically critical areas of the business:  customer strategy, digital, go-to-market, supply chain.

SOLUTIONS

Ensure alignment with shifts in consumer and shopper behavior with Business Model Reconfiguration

Make informed choices on where to redirect scarce resources and get clarity on critical priorities for strong recovery through Strategy Reboot

Set up critical digital foundations with Digital Solutioning

Set up critical digital foundations with eCommerce

Optimize your digital channels with Digital Marketing ROI

Holistically transition your business into the digital era with Digital Transformation

INSIGHT ARTICLE

Retool your organization to adapt for sustainable success

Revisit organizational foundations: redefine critical skills and competencies, develop digital expertise and learn how to build a brand with agility

SOLUTIONS

Strategize your organizations critical skills and competencies and leverage Training as a Business Solution

Introduce and institutionalize an Innovation Mindset

Sustain digital momentum by embedding core competencies in Digital Enterprising

Build an agile brand by strengthening abilities in Disruptive Marketing and Communications

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Pauline Fermin is Acumen's Managing Director and  head of the Business Transformation practice area.

Nadine Cariño heads Acumen's Capability Building practice area.

Chelet Tanjuatco heads Acumen's Strategic Brand Building practice area.

Navigate the roads to business recovery with Acumen by your side.

Reach out to us  for a free diagnosis of your needs and recommendations on your way forward.

CONTACT US

Copyright © 2020, Acumen Strategic Consulting Inc.

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