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Recover by revisiting your Ps

Innovate to build brand relevance and develop an agile business and marketing plan by understanding enduring consumer behaviors and unlocking what is core to the Filipino culture.

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Learn more about

1  Revisit your Ps

2  Realign your Business

3  Retool your Organization


Consumer Conundrum: Evolving consumers at hyper-speed

Each "phase" of the pandemic—which doesn't seem to stop evolving—has come with a shift in consumer needs, expectations, and purchasing patterns.

In the last three months, we have seen:

  • Essentials becoming non-essentials

  • Non-essentials becoming a pantry staple

  • New innovation spaces opening up due to changes in customer dynamic

  • Increasing competition from small, independent businesses

  • Abrupt changes in decision-making behavior

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  • Develop a deep understanding of the enduring values of the Filipinos that influence and motivate customer behavior.

  • Unlock what's core to the Filipinos to defend or improve your position in the market.

  • Innovate to re-position themselves and build brand relevance

  • Develop a simple, agile business and marketing plan that is easy to implement and equally easy to pivot i.e. low sunk cost, flexible investments

Contact us to  learn more about 


Brand Path

Brand Path guides businesses in articulating their brand's vision, expressing its core proposition, and developing the business-building commercial strategy that's fit for the current situation and that's relevant, differentiated, and compelling for the target consumer.


Brand Path arms businesses with a strong brand identity, a sound marketing plan and a clear path for execution, making it particularly relevant for businesses who are finding that the roles their products or services play in the lives of consumers are being reshaped in today's reality.

Market Entry

Market Entry enables businesses to begin expand into new markets or consumer segments with a fact-based analysis of the market landscape and the white spaces that the business may occupy. Informed by a thorough review of the market landscape and in-depth consumer understanding, Market Entry pinpoints the strategic choices that must be made ensure a sustainable business.


Market Entry sets a business up for success by producing a market entry strategy, brand identity and marketing strategy to guide their approach into new territories. It is designed for businesses who aim to elevate their businesses and capitalize on new opportunities.

Innovation Lab

Innovation Lab stimulates the generation of game-changing and revenue-generating ideas, processes, products, ventures and solutions that will grow a business. Implementing Acumen's proprietary approaches to innovation and innovation framework, Innovation Lab expertly introduces a mindset and way of thinking that allows businesses to see things with a fresh perspective and discover new avenues for growth.


Innovation Lab delivers innovation ideas and base market entry strategies for businesses, proving useful for businesses that need to unlock new revenue streams or who recognize profound shifts in the needs & behaviors of their target consumers.

Communications Reposition & Reconnect

Communications Reposition & Reconnect equips businesses with a relevant, differentiated communication message for their brand in a time where consumers have experienced many shifts and changes. Acumen's approach to developing Communications Reposition & Reconnect allows businesses to uncover new messaging angles while staying true to the brand's purpose and leveraging its existing strengths.


Communications Reposition & Reconnect pairs an actionable plan for achieving communications objectives with a strong brand positioning, making it particularly valuable for businesses that are looking to deeply reconnect with consumers during this challenging period.

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Navigate Workshop Series

The Navigate Workshop Series focuses on developing quick plays for businesses looking to drive small but impactful pivots for their business. Anchoring in Acumen's proprietary research into Filipino consumers and businesses during the COVID-19 pandemic, the Navigate Workshop Series provides businesses with a range of actions that are easy to implement and build up to larger strategic plays.

For brand positioning, the Navigate Workshop Series includes:

Brand Positioning / Comms Renovation Workshop

Generate fresh positioning statements that can help your brand reconnect with your consumers in a meaningful and business building way.

Innovation Workshop

Churn out an innovation pipeline that includes game-changing and revenue generating ideas, processes, products, ventures and solutions that will grow your business.

Marketing Mix Strategy Workshop

Re-examine your business’s marketing plan and generate relevant and actionable marketing mix ideas that will effectively reach your customers and drive more revenues for your brand.

Pauline Fermin is Acumen's Managing Director and  head of the Business Transformation practice area.

Nadine Cariño heads Acumen's Capability Building practice area.

Chelet Tanjuatco heads Acumen's Strategic Brand Building practice area.


Copyright © 2020, Acumen Strategic Consulting Inc.