
STEERING BUSINESSES THROUGH THE NEW REALITIES
Make informed and impactful decisions against the pandemic’s impact on today’s economy, workforce, and consumer mindset.

SUSTAINABLE RECOVERY.
From impactful insights come actionable strategies and a holistic business and organizational plan for short- and long-term recovery
IMPACTFUL INSIGHTS.
Learn what’s new, what’s stayed the same, and what’s still evolving as the pandemic lingers on in the Philippines.
IMPACTFUL INSIGHTS

2021 RESEARCH REPORT
Guiding Insights to Navigate the Now Normal
THE PHILIPPINES TODAY
The economic and societal impact of the pandemic
The New Business as Usual: How COVID-19 has impacted the Philippines and Filipinos Today (Part 1)
See the overall picture of the economy, consumer spend, considerations, and the resulting business implications as a result of the prolonged pandemic in the Philippines.
THE NEW FILIPINO CONSUMER
Gain insight on changing consumer behaviors and value drivers
2021 Filipino Consumer Trends
A deeper understanding of what customers value and need in today’s reality that is essential for businesses to capture opportunities to recover, sustain and grow.
Getting to Know Filipinos in 2021: The 6 Filipino Consumer Segments
Acumen’s proprietary consumer research indicates that there are six key narratives at play among Filipino consumers in 2021.
THE FUTURE OF THE FILIPINO WORKPLACE
Understand how the pandemic has become a catalyst for change and transformation
People Pivot: Laying the Foundations of the Future of the Filipino Workplace
As businesses try to adjust to the new normal, we looked to local and global experts to provide insight around how to pivot the people strategy to maintain performance and secure sustainable recovery and growth.
The Employee of The Future: Reassess, Retool and Reskill for the Future of Work
While thinking through and recasting strategies and business models, it is equally important to recognize that as markets, consumer demands and business models change, so must the people tasked to deliver against these needs.



SUSTAINABLE RECOVERY SOLUTIONS
Maximize & Reframe to drive relevance and value
Brand Refresh Workshop
Strategic Brand Building
Brand Expansion & Portfolio Strategy
Innovate & Reinvent to create opportunities for growth
IdeationLab
Competitive War Games
Digital Revenue Accelerator
Plan with Agility to survive and thrive
Corporate Strategic Planning Workshop
Agile Strategic Planning
Digital Strategy & Roadmapping
Rebuild & Redesign your People Strategy
Employee Insighting & Experience Strategy
Organizational Strategy Refresh
Leadership, People, and Team Philosophy & Profile
Retool & Reskill Teams to be future-ready now
Marketing Excellence Program
Foundations of Strategy
Foundations of Digital & Agile
FEATURED INSIGHTS
Explore more insights

INSIGHT ARTICLE
BUSINESS RECOVERY POST-COVID
The Future of Free Time: Leisure & Amusement Post-Quarantine
How will Filipinos unwind, relax and enjoy their free time in the post-quarantine reality? Acumen key insights reveal a struggle between an inclination towards activities tied closer to home and an itch to return to leisure outdoors.

INSIGHT ARTICLE
BUSINESS RECOVERY POST-COVID
Smart Spending: Filipino Finances Post-Quarantine
How will Filipinos spend in the post-quarantine period? With many Filipinos’ incomes affected by COVID-19, Acumen’s insights indicate that Filipinos will continue to keep a close watch on their expenses but free up some leeway for non-essential spending.

INSIGHT ARTICLE
BUSINESS RECOVERY POST-COVID
The SEC Divides in Post-Quarantine Recovery
What is the portrait of the Filipino coming out of quarantine? Acumen’s insight indicates there isn’t a singular one—the different SECs of Filipino society present a range of realities as Filipinos step out of quarantine on different footing.