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CAPABILITY BUILDING

Equip your team with the skills to achieve your business goals with the  Marketing Excellence Program

1,300+

Unique training program participants

9

Corporate Universities using the Acumen Marketing Excellence Program Curriculum

80+

Training module runs completed

WHAT OUR CLIENTS ARE SAYING ABOUT US

"I would like to extend a big thank you to Acumen. We have really made a lot of progress with your help. Thank you for really making this a great blend of theory, best practice, and practical application."

Fred Ayala

Chief Executive Officer
iPeople

"Hi Acumen team, just finished the last of the Business Reviews.  I wanted to say thank you for all the help you've extended. Sitting through all the 8 BRs—I think I'm speaking on behalf of CEO and CMO when I say—there's a noticeable step-up on the outputs compared to previous BRs, thanks to the Business Analysis module that we've had."

Marketing Academy Advisor

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CLIENTS  WE'VE WORKED WITH

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FEATURED SERVICES

MARKETING EXCELLENCE PROGRAM (MEP)

A comprehensive marketing and brand management training program that develops marketers who are skilled in gathering valuable insights, fact-based decision making, and formulating marketing strategies and communications that generate business results.

The program  is  highly customized  to the specific training needs  of teams and enable them to  deliver results and achieve business objectives. 

FOUNDATIONS OF STRATEGY (FOS)

As you build your team's capability with the MEP, business leaders can be equipped  to formulate and lead teams to achieve business unit level goals and objectives  with the Foundations of Strategy course.

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Programs designed and delivered by C-suite level leaders with years of experience

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Develop critical competencies for Marketing and business leadership and excellence

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Engaging, practical, and tailor-fit to the needs of your team and your business

OUR FACULTY OF EXPERTS WITH YEARS OF LEADERSHIP EXPERIENCE

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Nadine Cariño

  • Adjunct Professor – Human Insighting, University of Asia and the Pacific

  • Executive Program, Australia Graduate School of Management

  • Executive Program, Michigan University

  • Senior Vice-President / Chief Marketing Officer, Security Bank

  • Marketing Director, Mead Johnson Nutritionals Indonesia

  • Category Marketing Manager, Mead Johnson Nutritionals Philippines

  • Marketing Manager, Unilever Philippines

  • Brand Director, Coca-Cola

  • Account Manager, Ace Saatchi

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Benjie Jimenez

  • Adjunct Professor – Brand Analytics and Finance Effectiveness, University of Asia and the Pacific

  • Marketing & Innovations Head, LaFarge Holcim

  • Marketing Director – Corporate & Trade Marketing, Samsung

  • Vice President – Marketing & Sales (Nutritionals), Wyeth Philippines

  • Senior Vice President – Marketing, SM Supermalls

  • Senior Vice President & Senior Chief Marketing Officer, Asia Brewery & Tanduay Distillers

  • Marketing Director, Procter & Gamble

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Cherry Tantoco-Daniels

  • Marketing Director for Malaysia and Singapore, Reckitt Benckiser Malaysia

  • Global Brand Marketing Manager, Reckitt Benckiser London

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TJ Parpan

  • Managing Director, Thames International Business School

  • Owner & President, New Leaf Multimedia Outsourcing Inc.

  • Director For Innovation, NuWorks Interactive Labs

  • Director, Internet and Mobile Marketing Association of the Philippines

  • Co-founder & Managing Director, DentsuINDIO

Barbara Young

  • Category Director, Diageo Asia Pacific

  • Marketing GM, Chevron Asia Pacific

  • CEO, Cohen's Lifestyle Centre Philippines

  • Marketing Director, Procter & Gamble Asean, Australia, India

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Liel Gonzalez-Biscoe

  • Founder/Managing Member, Manila Consulting Group LLC

  • Vice President/Cards Business and Marketing Head, Citibank Guam

  • Acting Asia Pacific Insurance In-Business Risk & Control Head, Citibank

  • Vice President/Marketing Communications Head, Citibank Philippines

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