Capability   Building

Designed to be a Business Solution, we collaborate for a client-centered strategy, purpose—through bespoke training solutions—and ensure change in behavior and implementation into the workplace.


Acumen believes in building capabilities for performance,    working with you to embed the learning into actions, and ensuring the continuous improvement of skills. We have developed, tried, and tested Acumen frameworks that you can apply immediately to your work and processes that are replicable which will enable you to produce desired results.

Marketing Excellence Program (MEP)

A comprehensive foundational Marketing program designed to address the key competencies that characterize an effective Marketer in your organization.

Customized Learning Modules    (CLM)

Our customized modules are designed to target specific marketing skills. Developed based on Acumen’s Marketing Competency Library, these modules address all critical marketing knowledge and skills.


We believe that for learning to impact the business, it needs integration into the workplace.  We work with your leaders and your team,  work through and within processes to ensure that skills are practiced, mentored, and embedded.




Acumen offers an in-depth skills assessment system to determine baseline competencies and thus recommend the appropriate learning program to your team.




Capability Building

A customized curriculum to address your business and team needs through an interactive methodology of case studies and workshops working on live cases guided by expert and experienced faculty that provide    best practices and on-the-spot consulting




Beyond workshop learnings, we provide recommendations to ensure follow-through and integration in the workplace.




She has nearly 30 years of marketing and consulting experience, has been a senior executive in Brand and    Advertising Management of FMCG for American and global brands including Mead Johnson Nutritionals, Unilever, Coca-Cola, Avon Products, and Saatchi & Saatchi.


In 2011, Nadine joined to take Acumen to the next level.  As a Senior Consultant, she led various projects in both Consulting and Capability Building including projects for Unilab Myanmar, MPTC, Globe, Del Monte, Puregold, and BPI.

As Practice Head for Capability Building, she has partnered with organizations such as Globe, BPI, ABS-CBN, and URC towards a common goal of learning and embedding critical marketing skills, create change in behavior, and lead to business transformation.


The collective brand and business building experience housed within Acumen is unparalleled in the Philippines.

Our faculty each have at least 20 years of work experience individually and have held senior marketing and management positions in blue-chip companies in the Philippines and around Asia.

Albert Cuadrante

  • President & CEO, Acumen Strategy Consultants

  • Head – Digital Commerce & Customer Loyalty, Jollibee Foods Corporation

  • President, Greenwich – Jollibee Foods Corporation

  • General Manager, Greenwich – Jollibee Foods Corporation

  • VP for Marketing, Jollibee

  • Lecturer, Ateneo de Manila University

  • Brand Manager, Procter & Gamble Philippines

Chelet Tanjuatco

  • Adjunct Professor – Brand Management and Human Insighting, University of Asia and the Pacific

  • Chief Marketing Officer, 24/7 International Kation Technologies

  • Business Process Consultant, Soluziona Phils (Indra)

  • Regional New Product Development Consultant, Fonterra Brands, Inc.

  • Marketing Manager – Anmum Maternal Milk, Anchor Milk & Dairy Foods

  • Assistant Brand Manager, San Miguel Beer Division

Pauline Fermin

  • Director for Strategic Planning, BPW Asia (Bangkok) & Coca-Cola Philippines

  • Business Development Director, BPW Asia (Bangkok)

  • Marketing Strategy Manager, Coca-Cola Philippines

  • Brand Manager, Procter & Gamble Philippines

  • Executive Program on Competition and Strategy, Harvard Business School

Benjie Jimenez

  • Adjunct Professor – Brand Analytics and Finance Effectiveness, University of Asia and the Pacific

  • Marketing & Innovations Head, LaFarge Holcim

  • Marketing Director – Corporate & Trade Marketing, Samsung

  • Vice President – Marketing & Sales (Nutritionals), Wyeth Philippines

  • Senior Vice President – Marketing, SM Supermalls

  • Senior Vice President & Senior Chief Marketing Officer, Asia Brewery & Tanduay Distillers

  • Marketing Director, Procter & Gamble

Nadine Cariño

  • Adjunct Professor – Human Insighting, University of Asia and the Pacific

  • Executive Program, Australia Graduate School of Management

  • Executive Program, Michigan University

  • Senior Vice-President / Chief Marketing Officer, Security Bank

  • Marketing Director, Mead Johnson Nutritionals Indonesia

  • Category Marketing Manager, Mead Johnson Nutritionals Philippines

  • Marketing Manager, Unilever Philippines

  • Brand Director, Coca-Cola

  • Account Manager, Ace Saatchi

Barbara Young

  • Category Director, Diageo

  • Marketing GM, Chevron

  • CEO, Cohen Lifestyle Centre Philippines

  • Marketing Director, Procter & Gamble

Cherry Tantoco-Daniels

  • Marketing Director for Malaysia & Singapore, Reckitt Benckiser Malaysia

  • Global Brand Marketing Manager, Reckitt Benckiser London

  • Senior Brand Manager, Reckitt Benckiser USA

  • MBA, Kellogg School of Management

  • Brand Manager, Procter & Gamble Philippines

Glenn Glinoga

  • Business Director, Samsung Philippines

  • Marketing Director, Kimberly-Clark

  • VP-Marketing, San Miguel Corporation

  • Marketing Director (ASEAN, India & Australia), Procter & Gamble Philippines

  • Marketing Director, Procter & Gamble Philippines

  • Brand Manager, Procter & Gamble Philippines

Anny Oliveros

  • Consumer Services Head, Del Monte Philippines

  • Senior Brand Manager –    Anchor Milk, Fonterra Brands Philippines

  • Regional Brand Manager, Adult Milk Category – Anlene, Fonterra Brands Singapore

  • Segment Head, Universal Robina Corporation 

Let's explore the possibilities.

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