Business Transformation & Management Consulting
Transformative and clear strategic roadmaps to enable sustainable business success amid forces influx and tough market conditions.
BUSINESS TRANSFORMATION SERVICES
The success of every business relies on the ability of its leaders to set clear directions and actionable strategies that can be effectively carried out by the organization.
HOW WE DO IT
We immerse ourselves in your business, your organization, and your leaders
We leverage decades of experience with local and multinational organizations
We infuse into our work a deep understanding of Filipino consumers, leaders and organizational culture
We design and facilitate highly engaging and effective planning workshops that use proprietary tools and methods
We develop and implement customized solutions that are relevant, value-adding and actionable
We journey alongside your leaders and your teams towards success
BUSINESS TRANSFORMATION IS HEADED BY PAULINE FERMIN
Pauline Fermin is currently the Chief Operating Officer of Acumen Strategy Consultants and head of its Consulting practice.
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She has over 26 years of experience in Strategy—both as a corporate executive and as a consultant. She combines her depth of experience in research and marketing with the discipline of finance, thus applying a broad and holistic view in strategy formulation. She has applied her strategic expertise in helping clients from a wide range of industries, including food and beverage, packaged goods, financial services, pharmaceutical, real estate, retail, telecommunications, transportation, software, and other services.
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Pauline joined Acumen in 2007 where she has led corporate and brand strategy consulting projects as well as capability building programs for top multinational and local companies over the past 13 years. Prior to joining Acumen, Pauline previously held the roles of Director of Strategic Planning and Profitability for Beverage Partners Worldwide Asia and Director for Strategic Planning for Coca-Cola Philippines. She started her career in Procter & Gamble where she was the Brand Manager of 2 of its biggest brands, Tide and Ivory. She graduated from the University of the Philippines with a degree of Business Administration and Accountancy, Magna Cum Laude.
OUR BUSINESS TRANSFORMATION TEAM
Pauline Fermin
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Chief Operating Officer, Acumen
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Business Development Director, Beverage Partners Worldwide Asia (Bangkok)
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Director for Strategic Planning, BPW Asia (Bangkok) & Coca-Cola Philippines
Benjie Jimenez
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Adjunct Professor – Brand Analytics and Finance Effectiveness, University of Asia and the Pacific
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Marketing & Innovations Head, LaFarge Holcim
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Marketing Director – Corporate & Trade Marketing, Samsung
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Vice President – Marketing & Sales (Nutritionals), Wyeth Philippines
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Senior Vice President – Marketing, SM Supermalls
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Senior Vice President & Senior Chief Marketing Officer, Asia Brewery & Tanduay Distillers
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Marketing Director, Procter & Gamble
Cherry Tantoco-Daniels
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Marketing Director for Malaysia and Singapore, Reckitt Benckiser Malaysia
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Global Brand Marketing Manager, Reckitt Benckiser London
Susan Rivera
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Managing Director, TLC Solution
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Chief Human Resource Executive, Globe Telecom
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Country Manager & Client Business Developer for South East Asia, Hewitt Associates (now Aon)
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SVP Human Resources & Administration, Retelcom Group
Mon Pineda
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Regional Manager, S&W Fine Foods International (A subsidiary of Del Monte Pacific Ltd)
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Chief Marketing Officer, THP Group Vietnam
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Head, Consumer Broadband Business Group, Globe Telecom
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Vice President, Residential & Provincial Telco Markets, Bayan Telecommunications
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Marketing Director/ Category Manager, Procter & Gamble Phils.
Glenn Glinoga
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FVP Head of Marketing, Media5 Marketing Corporation
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Head Mobile Devices, Samsung PH
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Marketing Director, Kimberly Clark
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VP Regional New Business / Beer Division, San Miguel Corp
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Marketing Director, Procter & Gamble
Joaquin Franco
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General Manager – Poland, Mead Johnson Nutrition
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Vice President – Global Innovation, Mead Johnson Nutrition
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Vice President – Global Marketing, Mead Johnson Nutrition
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General Manager, Mondelēz Indonesia
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Marketing Director, PepsiCo
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Marketing Director, Mondelez Philippines
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Market Development Manager – SEA, MondelÄ“z International
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Group Product Manager, Wrigley
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Brand Manager, Procter & Gamble
Luc Miranda
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Principal/Co-owner, Eurocolour Imaging Corp
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Deputy Division Marketing Director, The Coca-Cola Company
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Director – Strategic Marketing, Pre-search,
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Research, and Trends, The Coca-Cola Company
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Marketing Manager, Kraft Foods Philippines
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Group Product Manager, Kraft Foods Philippines