Eileen Araneta
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Vice President – Brand Development, Unilever Global (Southeast Asia)
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Marketing Director, Unilever Personal Care
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Management Development Manager – HR, Unilever Philippines
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Deputy Strategic Planning Director, J Walter Thompson Advertising Agency
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Marketing Manager, Unilever Philippines
Cherish Canizares-Tupaz
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Vice President – Brand Development, Unilever Global (Southeast Asia)
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Marketing Director, Unilever Personal Care
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Management Development Manager – HR, Unilever Philippines
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Deputy Strategic Planning Director, J Walter Thompson Advertising Agency
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Marketing Manager, Unilever Philippines
Pauline Fermin is Acumen's Managing Director and head of the Business Transformation practice area.
Nadine Cariño heads Acumen's Capability Building practice area.
Chelet Tanjuatco heads Acumen's Strategic Brand Building practice area.
CASE STUDY
STRATEGIC BRAND BUILDING
FOR POSITIONING
Tanduay
Blending data into relevant, value-adding and actionable insights and strategies hinged on a deep customer and industry understanding
CASE STUDY
STRATEGIC BRAND BUILDING
FOR MARKET ENTRY
Coffee Blends
Demystifying where opportunities knock and building the right door for expansion
CASE STUDY
STRATEGIC BRAND BUILDING
FOR INNOVATION
Del Monte
Breaking out of the usual silos and developing solutions based on real customer life needs – because the best products and services are rarely the most familiar.
CASE STUDY
Gokongwei Group
Conglomerate planning, planning for the parent of a group of diversified businesses
CASE STUDY
Cebu Pacific
Large company, highly regulated, and in a fast-moving industry
ADVANCING FOR BUSINESS RECOVERY
The COVID-19 pandemic has massively disrupted the lives of Filipino consumers and businesses. Consumer lifestyles have been altered and business models and organizational resiliency have been tested. As businesses enter the renewed reality and relaunch their organizations with the singular goal of recovery, the way forward is filled with uncertainty.
Founded on proprietary research on Filipino consumers and businesses during the COVID pandemic, Acumen Navigate provides businesses with customized solutions tailored to the unique needs of businesses during this period. Acumen Advance leverages fresh insights, proprietary frameworks & tools, proven methodologies, and our consultants’ decades of experience to guide businesses through this challenging period as they restore their businesses and unlock their full potential on the road to recovery.
Contact us to learn more about
RECENT ACUMEN EVENTS
2019 Acumen outing and team building in Bali, Indonesia
2019 Acumen outing and team building in Bali, Indonesia
2019 Acumen outing and team building in Bali, Indonesia
2019 Acumen outing and team building in Bali, Indonesia
2019 Acumen outing and team building in Bali, Indonesia
2019 Acumen outing and team building in Bali, Indonesia
2019 Acumen outing and team building in Bali, Indonesia
2019 Acumen outing and team building in Bali, Indonesia
2019 Acumen outing and team building in Bali, Indonesia
2019 Acumen outing and team building in Bali, Indonesia
ACUMEN NAVIGATE: ROADMAP & SOLUTIONS
Based on our research into the state of consumers and businesses today, Acumen’s roadmap to recovery outlines a three-pronged approach:
Revisit your Ps to drive sustainable demand
Innovate to build brand relevance and develop an agile business and marketing plan by understanding enduring consumer behaviors and unlocking what is core to the Filipino culture
Re-examine your brand from all angles with Brand Path
Realign your business to match today’s market dynamics
Strategically invest with an agile strategic plan that recasts go-to-market strategies through deep consumer understanding and move business and operations online with a digital transformation roadmap
Re-examine your brand from all angles with Brand Path
Retool your organization to adapt for sustainable success
Revisit organizational foundations: redefine critical skills and competencies, develop digital expertise and learn how to build a brand with agility
Re-examine your brand from all angles with Brand Path
BUSINESS RECOVERY POST-COVID
Restore your business with solutions grounded on in-depth knowledge of the Filipino consumer market
Joben Ilagan
Joben Ilagan is the Co-Program Director of the Information Technology Entrepreneurship Program under the John Gokongwei School of Management of the Ateneo de Manila University Loyola Schools.
He also serves as a technology advisor to large enterprises in the country on matters involving applications architecture and development, cloud computing, and data management.
Joben Ilagan was Co-Founder and President of Seer Technologies, a 17-Year Old software consultancy, design, development, and managed services company focused on mobile, cloud, and data technologies. Among Seer’s clients are large corporations in Telecommunications, Banking, Energy, Transportation and Logistics, Media, and Technology
Before founding Seer, Joben spent close to 10 years in Oracle Philippines, handling various roles such as Solutions Architecture, Software Development, Education, Technology Pre-sales, and Consulting for some of Oracle’s largest customers in the country.
Nik Laming
Nik has over 20 years of global experience in CRM and loyalty providing him with a detailed understanding of the inner workings of loyalty programs, including strategy, economics, technology, mobile app and digital, operations, rewards, partnerships, communications and data analytics.
Most recently he designed and built a coalition lifestyle rewards program for Cebu Pacific Air, an LCC and the largest airline in the Philippines. Prior to Cebu Pacific Nik was SVP Asia Pacific at Aimia between 2006 and 2014 leading the expansion of the Asia business into India and Japan while managing and driving growth across the region.
Nik also has extensive experience in digital and financial services loyalty having developed a digital first lifestyle rewards program and award winning cobrand payment cards, new forms of payment and other financial products.
Anny Oliveros
Anny Oliveros heads Acumen’s Knowledge Center and has served as a Senior Strategist for many of Acumen’s landmark projects in the areas of Customer Experience and Service Redesign, Digital Transformation, Retail Segmentation and Strategy, Corporate Strategic Planning and Market Entry across multiple industries. She is also an Agile Certified Practitioner and a Certified Project Manager.
Prior to Acumen, Anny headed the successful loyalty program Del Monte Kitchenomics, successfully growing the member base and increasing customer lifetime value through targeted engagement programs. She also led the development of a loyalty program and helped define market innovation priorities for Asia and the Middle East for Fonterra Brands during her assignment in the regional office.
Anny is a seasoned business and marketing professional with experience handling and growing multiple brands and businesses both locally as well as for Asia and the Middle East and is certified in both traditional and Agile Project Management.