Eileen Araneta

  • Vice President – Brand Development, Unilever Global (Southeast Asia)

  • Marketing Director, Unilever Personal Care

  • Management Development Manager – HR, Unilever Philippines

  • Deputy Strategic Planning Director, J Walter Thompson Advertising Agency

  • Marketing Manager, Unilever Philippines 

Cherish Canizares-Tupaz

  • Vice President – Brand Development, Unilever Global (Southeast Asia)

  • Marketing Director, Unilever Personal Care

  • Management Development Manager – HR, Unilever Philippines

  • Deputy Strategic Planning Director, J Walter Thompson Advertising Agency

  • Marketing Manager, Unilever Philippines 

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Pauline Fermin is Acumen's Managing Director and  head of the Business Transformation practice area.

Nadine Cariño heads Acumen's Capability Building practice area.

Chelet Tanjuatco heads Acumen's Strategic Brand Building practice area.

CASE STUDY

STRATEGIC BRAND BUILDING

FOR POSITIONING

Tanduay

Blending data into relevant, value-adding and actionable insights and strategies hinged on a deep customer and industry understanding

CASE STUDY

STRATEGIC BRAND BUILDING

FOR MARKET ENTRY

Coffee Blends

Demystifying where opportunities knock and building the right door for expansion 

CASE STUDY

STRATEGIC BRAND BUILDING

FOR INNOVATION

Del Monte

Breaking out of the usual silos and developing solutions based on real customer life needs – because the best products and services are rarely the most familiar.

CASE STUDY

Gokongwei Group

Conglomerate planning, planning for the parent of a group of diversified businesses
 

CASE STUDY

Cebu Pacific

Large company, highly regulated, and in a fast-moving industry
 

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ADVANCING FOR BUSINESS RECOVERY

The COVID-19 pandemic has massively disrupted the lives of Filipino consumers and businesses. Consumer lifestyles have been altered and business models and organizational resiliency have been tested. As businesses enter the renewed reality and relaunch their organizations with the singular goal of recovery, the way forward is filled with uncertainty.

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Founded on proprietary research on Filipino consumers and businesses during the COVID pandemic, Acumen Navigate provides businesses with customized solutions tailored to the unique needs of businesses during this period. Acumen Advance leverages fresh insights, proprietary frameworks & tools, proven methodologies, and our consultants’ decades of experience to guide businesses through this challenging period as they restore their businesses and unlock their full potential on the road to recovery.

Contact us to  learn more about 

RECENT ACUMEN EVENTS

ACUMEN NAVIGATE: ROADMAP & SOLUTIONS

Based on our research into the state of consumers and businesses today, Acumen’s roadmap to recovery outlines a three-pronged approach:

Revisit your Ps  to drive sustainable demand

Innovate to build brand relevance and develop an agile business and marketing plan by understanding enduring consumer behaviors and unlocking what is core to the Filipino culture

Re-examine your brand from all angles with Brand Path

Realign your business to match today’s market dynamics

Strategically invest with an agile strategic plan that recasts go-to-market strategies through deep consumer understanding and move business and operations online with a digital transformation roadmap

Re-examine your brand from all angles with Brand Path

Retool your organization   to adapt for sustainable success

Revisit organizational foundations: redefine critical skills and competencies, develop digital expertise and learn how to build a brand with agility

Re-examine your brand from all angles with Brand Path

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BUSINESS RECOVERY POST-COVID

Restore your business with solutions grounded on in-depth knowledge of the Filipino consumer market